About Us


  • LEA is a retail brand that offers innovative American style casual wear. Clean, classic clothing and accessories to help customers express their individual sense of style.

    The brand was started in 1972 based on the principles of quality and American-made authentic denim. Having launched with denim offerings for both men and women, it was the undeniable great fit, style and comfort that eventually won over the population. 

  • To become the leading retail denim brand in the denim industry and providing the best quality products to customers. We are committed to make jeans that are comfortable, stylish and look different from other premium denim brands.

  • We always emphasis on fit, quality and style and the inspiration to make men and women look and feel good in their jeans." In addition, also by being consistent, true to ourselves and set good pricing.  Furthermore, we always listen, respond to our customers’ needs, emphasize on open communication and teamwork.